one of the best tips I've seen is to put your very best work first.

People have a tendency to want to sort of 'build-up' to the good-stuff-grand-finale, but in a demo reel if your absolute best items aren't first out of the chute, the viewer might not even make it to the end.

And only put in what you're really happy with. A shorter reel of really good stuff is probably much better than one that covers more ground, but might be lower quality items.

Overall, I'd also say there's also a big difference between a 'please-give-me-a-job' reel (of which the above tips apply) and a 'here's-what-I-do' reel, which could really be put together just about any way with anything you want, even be part of the reel itself if you want to get artistically recursive...

SJ

It doesn't hurt to have industry specific reels and a general reel.  For instance, if you are trying to get into the archviz industry, create a reel that focuses on those skills (lighting, materials, camera placement, perspective knowledge, etc).  The general will highlight all of your skills. 

In one of my favorite reels (which I've forgotten the name), the artist has maybe 6 pieces that he uses.  What makes it really work is that he did some interesting reveal, zoom, and focus techniques in time with the music on each piece. 

Speaking of music, it can make or break a reel.  Choose something that works woth the style of your work or the industry your going after.  Stay clear of of anything too hard as it might be a turn-off for the viewers (those diehard Kenny G fans), unless it's going to an action gaming company.  Something with a good tempo to work with is a good start.  You can buy some tracks for Killer Tracks to use for your reel.  You'll have to check the pricing schedule for what you are using it for.

Glen Loyd

Lead Design Visualization Specialist  | Parsons Brinckerhoff
www.pbprojectviz.com

While at Siggraph a couple of years back, I attended a session that talked about the do's and don'ts of making a reel. The panel went as far as to suggest not using music at all. Routinely your reel will be viewed with the sound turned completely off!

I would say if you are going to use music, it should take a back seat to your work.

 

Another thought is to use the project material as transitions.  For example: start with a 3D model in wire frame and animate the camera down, building as you go, to a view matched position and ultimately the finished photo simulation.  Kind of simple, but better than just a "Ken Burns" effect on a before and after. 

Glen Loyd

Lead Design Visualization Specialist  | Parsons Brinckerhoff
www.pbprojectviz.com